Battle Creek: The Food Innovation Hub of Southwest Michigan

Rooted — Focused — Powered

Rooted in Collaboration. Focused on Food. Powered by Entrepreneurs. Strategically located in a city recognized for its strong heritage in food innovation, Battle Creek Food Reimagined connects food entrepreneurs to the partners who make growth possible — entrepreneur support organizations, consultants with deep food-industry expertise, service providers, mentors, and connections to capital — everything a food company needs to launch, scale, and thrive, wherever their journey takes them

Our Vision

Become a vibrant and inclusive food innovation hub for startups and young food companies to thrive in Southwest Michigan.

Battle Creek is a city built on food innovation — the birthplace of the American breakfast cereal industry, and today, home to a growing, connected ecosystem of food entrepreneurship: a coworking community, a commercial accelerator kitchen, and direct connections to universities, consultants, and state funding programs, all in one place.

Explore Our Programs

Book Space at Launch 269

What We Do

Programs for Every Stage

From early-stage CPG founders to food-tech and ag-tech innovators to local food-service businesses, we're building programs to meet food entrepreneurs where they are. New programs are rolling out regularly — check back often.

An Ecosystem of Partners

We connect founders to a growing network of universities, consultants, and private-sector partners — the expertise and relationships that help food companies grow faster than they could alone.

Community & Connection

Join us for monthly entrepreneurial networking events, workshops, and gatherings — where Battle Creek's food community comes together to learn, connect, and collaborate.